APPLICATION PACKAGE

Policy Guidelines for Beef Cattle Industry Development Fund Support for Marketing Initiatives

Marketing Objective:  To support marketing initiatives that will result in a net increase in consumption of beef.

Policy Guidelines:

• Must be consistent with policies, goals and objectives of national and provincial beef producer organizations.
  
• Must meet or exceed quality standards established for the beef industry.
  
• Should result in a net increase in beef consumption and not a shift from other beef products.
  
• Should have the potential to take market share from competitive products.
  
• Promotion material should not make any claims or inferences that are not supported by independent scientific study or by government inspections.
  
• Applicants should indicate that they have studied the market potential of their target markets, and that they have developed a sound marketing plan that covers the production, processing, distribution, retailing and advertising links required to make their plan successful.
  
• Applicants should indicate that they have in hand their share of the resources required to implement this plan.