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The National Beef Strategy is a five-year plan developed in 2014 by industry leaders from Canada's national and provincial beef sector organizations.  The Strategy presents priorities, goals and funding needs to ensure the Canadian beef industry thrives well into the future, while building on the strengths of existing industry organizations.  The strategy is structured around four pillars and goals that are aligned with the industry's vision of being dynamic and profitable and its mission to be the most trusted and competitive high quality beef cattle producer in the world, recognized for superior quality, safety, value innovation and sustainable production methods.

The four pillars include:

1.     Beef Demand  - increase carcass cutout value by 15% by 2020;

2.     Competitiveness - reduce cost disadvantages compared with main competitors by 7% by 2020;

3.     Productivity - increase production efficiency by 15% by 2020, and

4.     Connectivity - enhance synergies within industry and connect positively with consumers, the public, government and partner industries.

The Strategy has developed a series of short videos to outline its plans, with the third most recently released one outlining the budget.  Click below to view each one.  If you want to select which video to watch, click the icon in the top left corner to pull down playlist to choose from.

News Release: Industry takes stock of achievements guided by the National Beef Strategy

October 3, 2018
Calgary, AB – The Canadian Beef Advisors today released a status update on the 2015-19 National Beef Strategy. The report summarizes progress towards achieving the outcomes outlined in the Strategy since its launch. As of June 2018, 15% of outcomes have been completed; 5% are in progress (have an end); 61% are ongoing (and expected to continue); 7% have not been started (primarily due to funding constraints); 8% need modification; and 5% have mixed status (due to multiple objectives at different stages). Read more here ...

Related Documents

Status Update Summary

Status Update Full Report